Launch waitlists
Why a Plain Waitlist Underperforms
Collecting emails before launch is not enough. Here is why a plain waitlist falls flat.
RefVite blog
Guides on launch waitlists
Practical, honest advice from the team behind RefVite, written to help you do this well.
Launch waitlists
Turning Signups Into Referrers
Your best growth channel is the people already on your list. Here is how to activate them.
Launch waitlists
Building Pre Launch Momentum
A great launch is built before launch day. Here is how to create momentum in advance.
Launch waitlists
Referral Rewards That Work
The right reward drives sharing; the wrong one wastes money. Here is how to design rewards that work.
Launch waitlists
Avoiding Fake Referrals
A referral program with fake signups is just noise. Here is how to keep your numbers real.
Launch waitlists
Launching to a Warm Audience
The difference between a strong launch and a flat one is a warm audience. Here is how to build one.
Launch waitlists
The Psychology of a Leaderboard
A leaderboard turns signing up into a game. Here is why that drives sharing.
Launch waitlists
Waitlist to Launch: The Handoff
The moment you convert a waitlist into customers is delicate. Here is how to handle it.
Launch waitlists
Growing a Waitlist Worth Having
A big waitlist of the wrong people is worthless. Here is how to grow one that matters.
Launch waitlists
How do you write waitlist page copy that converts visitors who have never heard of you?
Cold visitors give a waitlist page a few seconds before deciding. Here is how to write the headline, the promise, and the form so strangers sign up and then share.
Launch waitlists
How often should a small team email its waitlist in the months before launch?
Too quiet and the list forgets you; too loud and they unsubscribe. A practical cadence for pre-launch emails, with what to say in each one.
Launch waitlists
When should a maker choose an invite-only beta over an open public waitlist?
Both collect emails, but they set different expectations and produce different feedback. How to decide which one fits your product's stage and your support capacity.
Launch waitlists
Which waitlist metrics actually predict a strong launch for a small software team?
Total signups is the number everyone quotes and the least useful one. The handful of measurements that tell you whether the list will show up on launch day.
Launch waitlists
Why does showing the signup count on a waitlist page sometimes hurt conversions?
Social proof cuts both ways. When a public counter helps, when it works against you, and what to display instead while the number is small.
Launch waitlists
What should a maker do to keep waitlist emails compliant with US anti-spam rules?
A pre-launch list is still a marketing list in the eyes of the law. The practical checklist for CAN-SPAM, referral invites, and staying out of the spam folder.
Launch waitlists
What is the best way to ask waitlist signups extra questions without losing them?
Every extra field costs signups, but an email alone tells you almost nothing. How to collect the two or three answers that matter without turning the form into an application.
Launch waitlists
How long should a pre-launch referral contest run before the leaderboard goes stale?
Leaderboards create urgency only when the end is in sight. How to pick a contest length, structure rounds, and keep the middle of the pack sharing.
Launch waitlists
How much should you tell a waitlist when the launch date slips by months?
Delays happen to almost every maker. What to say, when to say it, and how to keep a list warm and a leaderboard fair when the date you promised moves.
Launch waitlists
What should a small software team do when the product pivots and the existing waitlist no longer fits?
A pivot does not automatically make your waitlist worthless, but it does make it dishonest to keep mailing the list as if nothing changed. Here is how we sort, re-permission, and rebuild after the promise moves.
Launch waitlists
What is the best way to price a launch offer for waitlist members without alienating later customers?
Waitlist members earned something for backing you before there was proof, but a permanent discount is the wrong way to pay them. Here is how we think about bounded offers, public terms, and the person who arrives a week late.